Bright and inviting

A spectacular bespoke exhibition showcase for Acteon’s dentistry products, using our custom build products and services.

Client

Acteon is a world leader in small equipment and consumables for dentistry and is an internationally established group.

Brief

Our task was to create a bright and inviting stand for the prestigious BDTA Dental Showcase at the NEC, showcasing a wide range of dental equipment to enforce Acteon’s position as a market leader.

Solution

Lighting was a key requirement, so we designed free-standing towers that overstretched the counters. Each 3.5m tower incorporated a backlit logo and LED lighting, giving Acteon a clear presence at the show. We mounted 2 X-ray machines to the central tower so they could be demonstrated easily to visitors and open up floor space.

It was critical that our design enabled a range of product to be displayed on the stand without it looking disjointed; we did this by positioning backlit counter displays on the edges of the stand. The coloured lighting beneath the products helped to highlighted them in a contemporary way, in-line with the overall theme of the stand.

Acteon launched two new products at the show; Sopro and Pure Newtron. As part of this marketing campaign we built slim-line AV displays that offered a large branded graphic area on the reverse of the stand.

Our client was so impressed we were asked to create a smaller version of this custom-build stand, utilising the same product displays, but this time incorporating a Twist back-wall.

Feedback

Cherie Hampton had some kind words about the Rounded Edge experience. Please follow the testimonial link below to find out what she had to say.