A spectacular bespoke exhibition showcase for Acteon’s dentistry products, using our custom build products and services.

Client

Acteon is a world leader in small equipment and consumables for dentistry and is an internationally established group.

Brief

Our task was to create a bright and inviting stand for the prestigious BDTA Dental Showcase at the NEC, showcasing a wide range of dental equipment to enforce Acteon’s position as a market leader.

Solution

Lighting was a key requirement, so we designed free-standing towers that overstretched the counters. Each 3.5m tower incorporated a backlit logo and LED lighting, giving Acteon a clear presence at the show. We mounted 2 X-ray machines to the central tower so they could be demonstrated easily to visitors and open up floor space.

It was critical that our design enabled a range of product to be displayed on the stand without it looking disjointed; we did this by positioning backlit counter displays on the edges of the stand. The coloured lighting beneath the products helped to highlighted them in a contemporary way, in-line with the overall theme of the stand.

Acteon launched two new products at the show; Sopro and Pure Newtron. As part of this marketing campaign we built slim-line AV displays that offered a large branded graphic area on the reverse of the stand.

Our client was so impressed we were asked to create a smaller version of this custom-build stand, utilising the same product displays, but this time incorporating a Twist back-wall.

Feedback

Cherie Hampton had some kind words about the Rounded Edge experience. Please follow the testimonial link below to find out what she had to say.

Related content

Post author

Designer

Client

High-technology medical devices

Testimonial

Venue

The National Exhibition Centre in Birmingham

Product

Bespoke modular exhibition products and services

Product

Premium portable and modular exhibition display system

Service

Visualise your stand with our 3D CAD drawings

Service

At-show hardware installation and breakdown

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