Energy & modernity

CUB’s custom build exhibition stand for the Sustainability Live show, with high-tech reflective materials.

Brief

CUB approached Rounded Edge to design and manufacture a stand for the Sustainability Live show. The aim was to raise brand awareness and reflect a fast moving modern company, promote their direct services and consolidate their position amongst their competitors.

Solution

The key emphasis for their event was a ‘5 point customer promise’. To create a theme and visual impact, we incorporated their message using back-lit graphics on the pillars to the left and right of the stand area. We manufactured in-house a custom bar to offer refreshments. This was also to be used  as a consultation and informal meeting area.

To attract potential customers and encourage them to interact, prizes for an incentive-based activity to capture data were displayed at the front of the stand using a purpose-built unit. Secondary messaging, including a focused promotion for visitors to the CUB stand were displayed in large, corporate coloured, cut vinyl lettering across all back walls.

CUB specifically requested a modern, fresh stand that would reflect their corporate branding and identity. We achieved this using a minimal colour palette, with high-tech reflective materials and recessed LED lighting. The event was a success, which has led to CUB giving Rounded Edge the opportunity to work with them on future projects including creative design, on-line communications and brand guidelines.

Feedback

Melinda Fairfax from CUB provided an insight into the benefits of our full-service offering. Please follow the testimonial link below.