Fuelling a new way to display

After completing a successful re-brand, Achilles required a fresh new look to their custom build exhibition stand at Offshore Europe.

Brief

Achilles is a leading global provider of integrated supplier management and supply chain solutions. Our brief was to create an inviting stand which incorporated the new Achilles brand.

Solution

The solution was to design and build a bespoke exhibition stand with integrated lighting. Storage was required for marketing collateral and drink-making facilities, which we housed within the central column.

LED light tiles were used on the back wall to highlight community logos, and the Achilles and FPAL logos were also backlit. To create a clear boundary and further enhance the stand, two Lumos maxi light towers were used on the front corners.

Working closely with Achilles’ marketing team, we developed a design in keeping with the new company style guidelines. We used a manipulated image of an oil rig at sea which ran across the 6 metre back wall – this was to mirror the horizontal blue line set in the style guide. Personalising the stand further, we used a carpet covering which tied in with key brand colours.

Result

The show was a great success and our client received an increase in qualified leads than previous years, so much so they will be using a custom exhibition display at future events.

Feedback

Laura Phimster from Achilles gave us some great feedback following the success of the show. Please follow the testimonial link below.