Desired outcomes
- tell the story of your initiative clearly and with impact
- facilitate the activities and interaction you planned for the event
- give visitors a memorable experience, from which they are moved to act
- achieve face-to-face contact, demonstrating expertise, competence, innovation, amiability
- demonstrate an appreciation of aesthetics and design principles
- demonstrate success; appear superior, prominent or correctly positioned in your market
- demonstrate lack of failure; avoid appearing inferior, ‘small-fry’ or incorrectly positioned in your market
- for established brands, remind people you exist or that you have something new to offer
Moving from intrigue to engagement
Effectively showcasing product
Interactivity = engagement.
Acteon apply the principle
Creative exhibition stand design for showcasing product
Showcasing product: summary
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