Tunstall needed a custom build exhibition stand to highlight their press campaign surrounding a government rollout of NHS telehealth systems.
The brief was to create a distinctive, press-themed stand. The idea was to disseminate some of the issues surrounding telehealth, both problems and solutions, to entice people to find out more about the services offered by Tunstall in this field.
We took the theme of ‘information overload’ as a contrast to the simple lines and curves of the stand itself, and highlighted various newspaper clippings with custom backlighting on the main display wall.
Part of the reason for the stand was to cut through some of the uncertainty about telehealth in general, including within the NHS and general medical practitioners.
As a leading telehealth provider, Tunstall are well placed to offer guidance, so the aim was to provide uncluttered discussion spaces and information points for relevant handouts. The side constructions offered storage space for handout refills, keeping the stand neat and tidy throughout the event.
3 separate media points were also installed on the back-wall to show video presentations, and perhaps, simply by their presence, hinting at the technological aspect of telehealth.
This was a bold design, achieving the desired effect by engaging footfall at the show. This proves that sometimes it pays to try something different, and standing out from the crowd can be achieved in many different ways.
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