Covering all bases

Terraplas used a huge wall of Twist displays to create an impressive surround for their exhibition stand, highlighting some of their turf protection products.

Client

Terraplas plc has been in the turf protection business for over twenty years, and have been hugely successful in the designing and manufacturing the most widely used protection products around the world.

Brief

They required an adaptable exhibition display which was lightweight and user-friendly as it would be used for worldwide exhibitions. Our brief was to create an exhibition display which could be easily reconfigured without any compromise in quality.

Solution

To fulfil the requirement for an exhibition display which could be easily adapted and reconfigured to suit the many different stand spaces Terraplas had booked, we turned to our preferred portable and modular display solution, Twist. We then developed several potential configurations using CAD. This enabled our client to visualise their display before any production commenced.

A design was created which enhanced the modular element of the Twist displays. This enabled Terraplas to simply interchange graphic panels when necessary. Working closely with the Marketing Manager we created a design which was modern and in-keeping with the Terraplas brand. Imagery from their library was used to show the venues where their products had been used successfully.

Their strap line ‘World’s number 1 for turf protection’ was used throughout the design with a turf repeat pattern which ran across the bottom, giving the effect of a continuous display.

Result

The Twist displays were a great success and were used for exhibition events throughout Europe and the US. Terraplas achieved target sales and increased global awareness for their products.

Feedback

Andrea Fodczuk talked about the success of the event in terms of lead generation. Follow the link below to read what she had to say about working with Rounded Edge.