Newcastle Council called on us again, this time to apply brand construction to a construction brand.

Brief

City Build, part of Newcastle council’s Environment and Regeneration Directorate was ready to launch a new home service, and become a council business unit. They required branding to give them an identity to the householders and businesses in Newcastle and the surrounding areas.

Solution

We developed a logo that is bold, reliable and structurally strong, which embodies the values and services of City Build. To reflect this, we bordered the logo around the edges to strengthen the brand. A simple black on yellow colour scheme was chosen to emphasise the services they offer.

We created a range of deliverables to promote the brand, including van graphics, branded hardhats and work attire, as well as printed material in the form of posters and leaflets. This demonstrates the flexibility and scope of the brand, and the potential to be applied across other mediums.

Related content

Post author

Brand construction

Designer

Client

Brand construction

City council

Service

Brand construction

Creative design, artworking and output

Where next?

Recent post

Covering all bases

Terraplas used a huge wall of Twist displays to create an impressive surround for their exhibition stand, highlighting some of their turf protection products.

Recent post

Naturally inspired

Newcastle Council required a creative approach that incorporated natural branding for Benwell Nature Park’s new leaflet, a park guide for the conservation area.

Recent post

A cut above

Dymatec had outgrown their old branding and contacted Rounded Edge Studio to develop a new and comprehensive brand identity for both their company and product lines.

Recent post