Newcastle Council invited us to advertise their Youth Service summer programme, so we came up with a festival-feel for our posters.
The aim was to attract young people to the Youth Service summer programme, to be colourful and vibrant. Newcastle council did not want photographic images to be used, but to use graphics or vector images that would answer the brief.
We decided the best course of action would be to utilise a graphical style that appealed to 13-19 year olds. We used grungy patterns, script typefaces and illustrative banners, along with bright colours that reflected the summer months.
It was vital that the posters had a summer-like feel to them, so along with the bright colours we laid the information out to resemble a festival line-up. By splitting the information up in this way, the posters would be able catch the eyes of our target audience, and to engage them at first glance.