Newcastle Council required a creative approach that incorporated natural branding for Benwell Nature Park’s new leaflet, a park guide for the conservation area.
The aim was to give customers information to allow them to access forthcoming events. The leaflet would be used to attract new park users, residents and visitiors to the area. The booklet needed to be user-friendly, visually interesting and image-focused.
It was important in our approach that we didn’t isolate any age group. We needed create a piece of design that would work across all groups and ages.
The colour scheme was chosen to give the reader an immediate indication of what the content will be about. This would be especially important in situations where the leaflet will be given away outside the park – in tourist centres and hotel receptions, for example.
We used playful imagery within the leaflet to appeal to a younger audience. Speech bubbles, sillhouettes and an easy-to-use map are used to inform, but not to overwhelm. The ‘did you know’ section provides the reader with snippets of interesting information that will encourage them to visit the park.